Ford's new 'Fathom' electric pickup truck will start at $28,000

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Ford's new 'Fathom' electric pickup truck will start at $28,000 CNBC Why Ford Chose The Fathom Name For Its Sub-$30,000 Truck Forbes Ford’s New Electric Truck Gets a Name That Runs Deep Ford From the Road Ford’s affordable electric pickup gets $30k starting price, and a name: Fat

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